Transformative Strategic Business Planning

CASE STUDY

The Challenge

People Corporation, driven by strong financial growth aspirations, and backed by Goldman Sachs private equity, faced a critical issue – a financial plan lacking strategic alignment and tactical depth. Financial goals were not linked to actionable strategies, and functional leaders were not provided with the necessary levers to drive the intended results.

Our Solution

We developed a comprehensive business plan that aligned market dynamics, customer segmentation, and product offerings. This included integrating a channel strategy aligned with segment-specific tactics, creating a roadmap connecting People Corporation's strategic vision with actionable steps.

Key Actions & Deliverables

Holistic Assessment: Conducted a comprehensive analysis, including market dynamics, customer segmentation, and competitor landscape.
Segment Strategy: Formulated unique strategies for each customer segment, aligning products and solutions accordingly.
Go-to-Market Planning: Crafted a comprehensive go-to-market strategy tailored for each identified segment.
Marketing Initiatives: Developed impactful brand and digital outreach campaigns, aligning them with the overall marketing strategy.
Sales Optimization: Enhanced sales effectiveness through channel strategy, productivity planning, and compensation strategy.

The results

Strategic Alignment

Unified financial goals with a cohesive strategy, providing clear direction to achieve financial growth outcomes.

Increased Market Share

Achieved a notable increase to 6% market share, taking a sizeable slice of the market over competitors.

Organic growth

Delivered an impressive 10% YoY organic growth.

Segment-Specific Alignment

Successfully aligned products and services with segment-specific customer needs enabling targeted focus and execution.

Streamlined Channel Strategy

Optimized sales operations and channel strategy, aligned with customer segmentation.

Distinguished Brand Strategy

Created a brand strategy that elevated People Corp's market presence.

Market-Specific Marketing Initiatives

Developed initiatives, including a digital strategy, to raise awareness and drive pipeline growth.